Klick Guardrail™ is promotional review software that removes subjectivity from MLR (Medical, Legal, Regulatory) review. It builds and maintains your claims library, fits into your content workflow, and applies traceable Decision Intelligence to reduce rework, shorten review cycles, and keep decisions consistent across teams and brands as volume scales.
day average MLR cycle
time reduction
higher first-round
approvals
cost saved in rework
elimination
Faster decisions. Fewer surprises.
Klick Guardrail at a glance
Five ways to make MLR reviews more consistent and predictable.
Claim Extraction
Extracts text and image-based claims from promotional assets with associated footnotes/disclaimers, and identifies them for review, rapidly building a scalable and easily maintainable Claims Library.
Claims Library
Checks claims against previously approved or market-safe claims for matches, driving higher reuse of existing claims and reducing MLR review time.
Multimodal AIs
Detects semantic similarity and suggests edits when claims aren't exact matches, reducing unnecessary new claim creation and increasing first‑round review passes.
Knowledge Map
Incorporates expert heuristics and authoritative data like FDA guidances, powering Guardrail's unique Decision Intelligence engine to reliably and consistently predict review outcomes.
Decision Intelligence
Applies human SME-derived rules to evaluate claims using logic and risk profiles, empowering marketers to deliver better results to market faster and with less risk.
How Decision Intelligence makes Klick Guardrail different
Transparency you can trust.
Klick Guardrail through MLR review
Build an intelligent library of approved claims.
Guardrail extracts claims from previously approved materials and saves them to a library, along with the evidence, footnotes, references, and approval conditions that make each claim reusable. With the production of new assets, it matches claims against previous approvals and flags what’s the same, what’s changed, and what’s new—so teams can reuse vetted language confidently and avoid additional review cycles.
Who Klick Guardrail supports
Built for every team in the MLR ecosystem.
Case study
Results from organizations using Guardrail.
day average MLR cycle
time reduction
higher first-round
approvals
cost saved in rework
elimination
Overview
A leading biotech company was preparing for multiple launches while facing increased promotional-review volume and complexity.
The challenge
The MLR team needed a fast way to review a mountain of marketing material across multiple launches while preserving regulatory rigor. Like many organizations, they were managing:
- More assets, more channels, and more iterations without the ability to scale headcount
- Late-stage revisions creating rework, delays, and inconsistency across individual reviewers and brands
- Difficulty turning "what good looks like" into a repeatable, auditable standard across brands and teams
Our approach
We worked with the client to operationalize Guardrail in three steps:
- Embedded review standards into asset creation. By working with the marketing team's existing tools, Guardrail evaluated draft claims against approved language—and necessary context—while work was in development. This resulted in fewer end-of-cycle revisions and more consistent material from the start.
- Defined a unified standard of review. By supplying Guardrail with the organization's policies and evidence expectations, the MLR team defined "acceptable" once across brands and reviewers. This reduced subjectivity and eliminated redundant reviews.
- Reinforced consistency across review cycles. Guardrail captured approved claims with the supporting evidence and decision context, so teams could reuse what was already vetted instead of re-reviewing the same language as volume grew.
Both teams benefited from early visibility into potential risks, structured guidance on potential resolutions, and greater confidence in the strength of their submissions.
Related content
Check out additional resources on compliance automation.
Questions?
Answers and insights on Klick’s promotional review software.
Ready to transform your MLR workflow?
See how Guardrail can help your team move faster and reduce review cycles.